The use of a blog and whitepapers as part of a company’s marketing efforts can bring important benefits.
Our resources of experienced writers can support the content needs of a regular blog or periodic whitepapers for a business. We can also provide specialized blogging software, host this software on our servers, and manage the regular posting of blogs to transfer this work away from a company’s busy personnel.
Important benefits to a business:
A blog and whitepaper can allow a business to highlight and showcase its knowledge and expertise in the areas where it conducts business.
GAIN COMPETITIVE ADVANTAGE
Content provided through a blog and whitepapers can separate a business from competitors and assist in building awareness and buying preference from prospective customers.
INCREASE WEBSITE TRAFFIC
Blogs and whitepapers can be used in marketing and advertising efforts to attract customer prospects to a company’s website. It can be an important factor in causing visitors to return to a site regularly.
ENHANCE WEBSITE EXPERIENCE
The quality and relevance of content on a company’s website is important for enhancing the experience of new and return visitors. A blog and whitepapers are important tools used by businesses to enhance the experience of website visitors.
CONTENT and SUPPORT PROGRAMS
Structured Content Program— Use our existing network of employees and writers to create your blog and whitepapers content.
Customized Content Support— Highly technical/complex content needs may require a tailored solution. Based on defined needs, specialized resources will be identified and a quote will be provided.
Blog Software and Management— DMT can provide specialized blog software, and manage the posting of regular content.
WHITEPAPER AND BLOG EXAMPLES